Strategy Director

Job Description: Job Description:  Strategic Research & Insight Discovery  • Conduct market, industry, and consumer research.  • Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.  • Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.  Strategy Development & Campaign Narrative  • Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.  • Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.  • Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.  Cross-Functional Collaboration & Proposal Management  • Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.  • Review, refine, and finalize pitch decks/proposals prior to major client presentations.  • Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process.  Client Engagement & Execution Alignment  • Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.  • Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.  Qualifications & Experience  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI.  • Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.  • Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.  • High flexibility and strong openness to new thinking, modern approaches, and emerging channels.  • Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams Location: Ho Chi Minh City Brand: Dentsu Redder Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)